Why Use a Professional, Accredited Photographer?

Hi, I’m Geoff Fisher. As owner of Fisher Photography, I have provided professional photography to Perth for over 35 years. In the course of my daily business, I’m often asked one question: “Why should I hire a professional photographer, when I can take the pictures myself or have a friend do them?”

There are many possible answers to this question. First, if you don’t care about the quality of your photos, and you don’t care whether they turn out good or not, you don’t really need a professional photographer. If you just want throwaway photos, then a throwaway camera will do great. If you just want a few casual shots, then a casual photographer will probably be fine.

However, if you want really great photographs that capture your greatest moments in time, and preserve them for the rest of your life, you need a professional photographer. If you want photographs that make you look great, whether for business or just to have a nice portrait, you need a professional photographer.

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If you want guaranteed results, with virtually no chance of failure, or you need an important event documented, you need a professional photographer. One of the biggest complaints that we hear from our clients is how a well-meaning friend or acquaintance tried to take pictures for them, but their efforts were a massive failure.

When you leave the photography to Uncle Joe, or one of your mates who just bought an “expensive” camera, it can sound great in the beginning, but the results are almost always a disappointment. I have even heard of friendships that have been ended over failed pictures.

During a picture shoot, there are a lot of things that can go wrong. Professional photographers know this from experience and training, and leave nothing to chance. Something as simple as a spent battery can prevent an amateur photographer from taking any pictures at all. Subtleties such as lighting and lenses can make a huge difference, too.

Professional equipment is another factor that separates professional photographers from amateur ones. While there are some great digital cameras on the market, some of which allow amateurs to make beautiful photographs in nature, they still don’t compare to the equipment that a professional photographer brings to a session.

When an amateur photographer takes a picture, they usually point, focus, and shoot, trusting the equipment to take care of the rest. While this can produce decent photographs, a look at the photographs on our website will tell you that professionals are capable of a lot more than even a good amateur photographer.

We take into consideration such factors as lighting, exposure time, lenses, distance, and angle, to ensure that we get a perfect shot every time. In addition, our finishing process allows us to enhance your photos, ensuring that they bring out the absolute best in you, your friends, and your relatives. If you don’t believe your eyes when looking at the pictures on our site, you can always do the math. Expensive professional equipment with an experienced, professional photographer paying attention to every minute detail is going to work out better than an amateur who points, shoots, and says, “There it is.”

So, why should you believe me? Not only do I have 35 years of experience, but I have been awarded the status of “Master Photographer” by the Australian Institute of Professional Photography (AIPP). I have also been awarded Western Australia Portrait Photographer of the Year, a national Gold Award, and many Silver Awards from the AIPP.

My experience includes family portraits, baby and newborn portraits, corporate photography, landscape photography, product photography, couples photography, wildlife photography, and pet photography. Not only do I still take photographs, but I have personally trained every photographer who works for my company, and every photograph must go through me before it goes to a client.

At Fisher Photography, it is our mission to create long lasting memories. We expend every amount of effort that we have to make sure that we provide you with stunning photographs that present you at your best for the world to see.

Browse through our website; look at the assortment of photographs that we have taken in various venues. Notice the professional quality of the photos, but also look at how the moments have been captured with an artist’s eye. We are experts at making you comfortable, bringing out your best, and photographing it perfectly.

CJ Halvorson, an experienced IT Strategist, who is the Vice President for Strategic Accounts in Asia, Pacific, and Japan for a major IT company, sent us a testimonial after switching over from amateur photography to a professional corporate portrait:
“Geoff: Love the photo and getting great reviews already.”

So, back to the original question: “Why hire a professional photographer?” Maybe a better question would be, “Why would I hire anyone but a professional photographer if I want someone to do a professional job?”

Call Geoff Fisher at 0414 644071 for more information.

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