Hi, I’m Geoff Fisher. As owner of Fisher Photography, I have provided professional photography to Perth for over 35 years. In the course of my daily business, I’m often asked one question: “Why should I hire a professional photographer, when I can take the pictures myself or have a friend do them?”

There are many possible answers to this question. First, if you don’t care about the quality of your photos, and you don’t care whether they turn out good or not, you don’t really need a professional photographer. If you just want throwaway photos, then a throwaway camera will do great. If you just want a few casual shots, then a casual photographer will probably be fine.

However, if you want really great photographs that capture your greatest moments in time, and preserve them for the rest of your life, you need a professional photographer. If you want photographs that make you look great, whether for business or just to have a nice portrait, you need a professional photographer.

Corporate photography PerthPINIMAGE

If you want guaranteed results, with virtually no chance of failure, or you need an important event documented, you need a professional photographer. One of the biggest complaints that we hear from our clients is how a well-meaning friend or acquaintance tried to take pictures for them, but their efforts were a massive failure.

When you leave the photography to Uncle Joe, or one of your mates who just bought an “expensive” camera, it can sound great in the beginning, but the results are almost always a disappointment. I have even heard of friendships that have been ended over failed pictures.

During a picture shoot, there are a lot of things that can go wrong. Professional photographers know this from experience and training, and leave nothing to chance. Something as simple as a spent battery can prevent an amateur photographer from taking any pictures at all. Subtleties such as lighting and lenses can make a huge difference, too.

Professional equipment is another factor that separates professional photographers from amateur ones. While there are some great digital cameras on the market, some of which allow amateurs to make beautiful photographs in nature, they still don’t compare to the equipment that a professional photographer brings to a session.

When an amateur photographer takes a picture, they usually point, focus, and shoot, trusting the equipment to take care of the rest. While this can produce decent photographs, a look at the photographs on our website will tell you that professionals are capable of a lot more than even a good amateur photographer.

We take into consideration such factors as lighting, exposure time, lenses, distance, and angle, to ensure that we get a perfect shot every time. In addition, our finishing process allows us to enhance your photos, ensuring that they bring out the absolute best in you, your friends, and your relatives. If you don’t believe your eyes when looking at the pictures on our site, you can always do the math. Expensive professional equipment with an experienced, professional photographer paying attention to every minute detail is going to work out better than an amateur who points, shoots, and says, “There it is.”

So, why should you believe me? Not only do I have 35 years of experience, but I have been awarded the status of “Master Photographer” by the Australian Institute of Professional Photography (AIPP). I have also been awarded Western Australia Portrait Photographer of the Year, a national Gold Award, and many Silver Awards from the AIPP.

My experience includes family portraits, baby and newborn portraits, corporate photography, landscape photography, product photography, couples photography, wildlife photography, and pet photography. Not only do I still take photographs, but I have personally trained every photographer who works for my company, and every photograph must go through me before it goes to a client.

At Fisher Photography, it is our mission to create long lasting memories. We expend every amount of effort that we have to make sure that we provide you with stunning photographs that present you at your best for the world to see.

Browse through our website; look at the assortment of photographs that we have taken in various venues. Notice the professional quality of the photos, but also look at how the moments have been captured with an artist’s eye. We are experts at making you comfortable, bringing out your best, and photographing it perfectly.

CJ Halvorson, an experienced IT Strategist, who is the Vice President for Strategic Accounts in Asia, Pacific, and Japan for a major IT company, sent us a testimonial after switching over from amateur photography to a professional corporate portrait:
“Geoff: Love the photo and getting great reviews already.”

So, back to the original question: “Why hire a professional photographer?” Maybe a better question would be, “Why would I hire anyone but a professional photographer if I want someone to do a professional job?”

Call Geoff Fisher at 0414 644071 for more information.

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Ask any of our professional corporate photography customers in Perth: no matter what line of business you are in, image is extremely important. On your website, in magazines, and on social media, your photographs are what most people use to formulate their image of your business. According to a study once posted on the BBC website, visual information can be responsible for as much as 87% of the consumer’s retention concerning any brand.

The pictures that you use for publicity make a powerful statement about the quality of your product: about who you are and what you are as a company. In today’s competitive landscape, it is extremely important for any business to put its best foot forward every hour of every day. One of the best ways to do this is to have professional corporate photographers provide you with images that bring out the professionalism in your company and display it for consumers to see.Barry_Honey-005(Print)PINIMAGE

At Fisher Photography, we proudly display examples of our professional corporate photography from right here in Perth. It is always our mission to provide our corporate clients with stunning photographs that make their companies stand out from their competition. We combine a wealth of experience with professional equipment that is years ahead of what a well-meaning amateur or independent photographer can afford.

We are experts at using just the right lenses, just the right exposure, and just the right lighting to capture the essence of your company. In the finishing process, we are able to combine modern techniques with the subtle eye of an artist to produce extremely high quality portraits. Our extensive experience in working with professionals has endowed us the ability to establish immediate rapport with all of our subjects, and we take multiple photographs to capture various ranges of personality and emotion. This allows you to decide which facet of your personality is most appropriate to foster your preferred corporate image.

Ultimately, having a great set of professionally-taken corporate photographs is essential for any business that wants to compete at the top of their chosen field. Call (08) 6468 5961 today for more information on how we can “put your best foot forward” by displaying your professionalism to your future customers.

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We have done a lot of professional photography in the Perth area, and many of these have been for couples. We offer a wide range of photography for couples, from traditional family portrait photography which is popular in Perth, to the more contemporary photos we have in our Body Shots section on the website.

Here are a few tips on how to find the right photographer and get the most out of your photo session.

Due diligence

Check out photographers until you find one who can give you the “look” you desire. Check out photos on their website, and ask for more samples if you are interested. After you have decided to contact the photographer, be prepared to tell them what you are looking for, and make sure that  they can provide that for you.

Show up prepared and looking good

When you arrive for your photo shoot, make sure that the clothing you are wearing projects the image you want from your photos. You can also bring two or three different outfits, from casual to middle to steamy, and decide which you like the most once the shoot has begun.

Coordinating colours work much better than clashing colours and patterns. You may want to bring a few eye catching accessories, especially for close-ups. One thing we must caution you against is trying a new hairstyle specifically for a photo shoot. While this   can turn out great, it can also backfire horrendously.

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Trust your photographer

For the best results, always trust your photographer. They have years of training and experience, and can see things that you can’t. Our photographers all have the proverbial “eye of an artist,” and are brilliant at turning your session into much more than you can imagine. Keep an open mind to whatever they tell you; something that sounds odd at first may look stunning on camera.


Photo shoots always go a little bit better if couples bring their favourite props. This can be a favourite flower, a pet, mementos from shared interests, or souvenirs from vacations.

You’re a great couple; show the world! Call Geoff Fisher at 0414 644071; you will love it when people ask, “Are you a professional model?”

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As one of the foremost practitioners of prenatal, newborn, baby, and family photography in Perth, we keep an eye on trends, such as the question in the title. Asking what month the most babies are born, though, is sort of a trick question. The short answer is that highest number of babies, both in WA and across Australia, are born in September and October.

However, those statistics are somewhat misleading, because there really isn’t any month that is more than 11.2% higher than any other month, according to the last reliable numbers, which were for births in 2009. The numbers are amazingly close:

January     24,316

February   23,646

March       25,202

April          24,949

May          24,854

June         24,852Cardaci-BabyPINIMAGE

July           25,769

August      24,383

September    25,760

October         26,272

November      24,235

December      25,042.

So, what do these numbers tell us? It tells us that Australians are always in the mood for love, and that no single month holds any sway over our hearts. It is also great for Australians in need of medical services or any of many ancillary services like photography, because there really isn’t a “busy season” as there are in so many other businesses. Women giving birth have access to the same kind of care no matter what time of year it is.

For us, the numbers are pretty much the same. We photograph newborn babies every month of the year, and no one month seems any busier than any other. We are happy that it works out that way, because it helps us give you the same, consistent, stunning professional photographs, 12 months a year.

We recommend taking pictures of your newborn if it is at all possible. There is nothing more sacred than the bond between mother and newborn baby, and pictures taken at birth fully capture the connection in a way that can’t be duplicated later. Babies grow to be toddlers, toddlers grow to be children, and children grow to be adults all too fast. Many grandparents feel like it was only yesterday that they were having their children.

The best way to preserve your memories is to turn them into iconic photographs of moments frozen in time. We have over 30 years of experience in saving memories. Call Geoff Fisher at 0414 644071.

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In our 30-plus years, we have done a lot of family photography in Perth. We have a wealth of experience in making families feel comfortable, and producing photographs of them at their best. We have come to the conclusion that taking family portraits is a very important enhancement for a family’s quality of life, both for now and for the future.

One of the biggest things humans do that animals don’t is tell stories. Storytelling is a Hopkins-32-8_0x10_0-01-APINIMAGEdeep part of every culture. From legends of indigenous cultures that could be thousands of years old, to the neatly-packaged stories we watch on TV and at the theatre, people love stories. One of the best ways to tell and preserve your family’s story is by taking family portraits at least once a year.

It is often said that “time flies,” and most people, especially those who are a bit older, will tell you that 20 years can “disappear” in the blink of an eye. This phenomenon is taken so seriously that entire branches of physics are devoted to time. Some doctors of physics are proponents of a theory that time actually is accelerating because the universe is contracting into a black hole.

We can’t say for certain whether they are right or wrong about the nature of time, but there is one thing that we have heard our customers say over and over: “It seems like yesterday when we were here, getting our first family portrait. Now, the kids are going off to college.”No matter how fast time goes, it is important to preserve your most cherished memories in a way that it tells your family story.

We want to make sure that you can always remember your family at various stages of life, and that you never forget the important moments on your journey through life.Not too long ago, families stayed on the same plot of land for generations. Their lives were spent together, generation after generation, on the same land and in the same town. In this day and age, though, kids leave all too soon. They go to school in different cities. They move away to have careers.

Family portraits preserve your family’s story. Call (08) 6468 5961 for more information.

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