Ask any of our professional corporate photography customers in Perth: no matter what line of business you are in, image is extremely important. On your website, in magazines, and on social media, your photographs are what most people use to formulate their image of your business. According to a study once posted on the BBC website, visual information can be responsible for as much as 87% of the consumer’s retention concerning any brand.

The pictures that you use for publicity make a powerful statement about the quality of your product: about who you are and what you are as a company. In today’s competitive landscape, it is extremely important for any business to put its best foot forward every hour of every day. One of the best ways to do this is to have professional corporate photographers provide you with images that bring out the professionalism in your company and display it for consumers to see.Barry_Honey-005(Print)PINIMAGE

At Fisher Photography, we proudly display examples of our professional corporate photography from right here in Perth. It is always our mission to provide our corporate clients with stunning photographs that make their companies stand out from their competition. We combine a wealth of experience with professional equipment that is years ahead of what a well-meaning amateur or independent photographer can afford.

We are experts at using just the right lenses, just the right exposure, and just the right lighting to capture the essence of your company. In the finishing process, we are able to combine modern techniques with the subtle eye of an artist to produce extremely high quality portraits. Our extensive experience in working with professionals has endowed us the ability to establish immediate rapport with all of our subjects, and we take multiple photographs to capture various ranges of personality and emotion. This allows you to decide which facet of your personality is most appropriate to foster your preferred corporate image.

Ultimately, having a great set of professionally-taken corporate photographs is essential for any business that wants to compete at the top of their chosen field. Call (08) 6468 5961 today for more information on how we can “put your best foot forward” by displaying your professionalism to your future customers.

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We have done a lot of professional photography in the Perth area, and many of these have been for couples. We offer a wide range of photography for couples, from traditional family portrait photography which is popular in Perth, to the more contemporary photos we have in our Body Shots section on the website.

Here are a few tips on how to find the right photographer and get the most out of your photo session.

Due diligence

Check out photographers until you find one who can give you the “look” you desire. Check out photos on their website, and ask for more samples if you are interested. After you have decided to contact the photographer, be prepared to tell them what you are looking for, and make sure that  they can provide that for you.

Show up prepared and looking good

When you arrive for your photo shoot, make sure that the clothing you are wearing projects the image you want from your photos. You can also bring two or three different outfits, from casual to middle to steamy, and decide which you like the most once the shoot has begun.

Coordinating colours work much better than clashing colours and patterns. You may want to bring a few eye catching accessories, especially for close-ups. One thing we must caution you against is trying a new hairstyle specifically for a photo shoot. While this   can turn out great, it can also backfire horrendously.

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Trust your photographer

For the best results, always trust your photographer. They have years of training and experience, and can see things that you can’t. Our photographers all have the proverbial “eye of an artist,” and are brilliant at turning your session into much more than you can imagine. Keep an open mind to whatever they tell you; something that sounds odd at first may look stunning on camera.

Props

Photo shoots always go a little bit better if couples bring their favourite props. This can be a favourite flower, a pet, mementos from shared interests, or souvenirs from vacations.

You’re a great couple; show the world! Call Geoff Fisher at 0414 644071; you will love it when people ask, “Are you a professional model?”

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As one of the foremost practitioners of prenatal, newborn, baby, and family photography in Perth, we keep an eye on trends, such as the question in the title. Asking what month the most babies are born, though, is sort of a trick question. The short answer is that highest number of babies, both in WA and across Australia, are born in September and October.

However, those statistics are somewhat misleading, because there really isn’t any month that is more than 11.2% higher than any other month, according to the last reliable numbers, which were for births in 2009. The numbers are amazingly close:

January     24,316

February   23,646

March       25,202

April          24,949

May          24,854

June         24,852Cardaci-BabyPINIMAGE

July           25,769

August      24,383

September    25,760

October         26,272

November      24,235

December      25,042.

So, what do these numbers tell us? It tells us that Australians are always in the mood for love, and that no single month holds any sway over our hearts. It is also great for Australians in need of medical services or any of many ancillary services like photography, because there really isn’t a “busy season” as there are in so many other businesses. Women giving birth have access to the same kind of care no matter what time of year it is.

For us, the numbers are pretty much the same. We photograph newborn babies every month of the year, and no one month seems any busier than any other. We are happy that it works out that way, because it helps us give you the same, consistent, stunning professional photographs, 12 months a year.

We recommend taking pictures of your newborn if it is at all possible. There is nothing more sacred than the bond between mother and newborn baby, and pictures taken at birth fully capture the connection in a way that can’t be duplicated later. Babies grow to be toddlers, toddlers grow to be children, and children grow to be adults all too fast. Many grandparents feel like it was only yesterday that they were having their children.

The best way to preserve your memories is to turn them into iconic photographs of moments frozen in time. We have over 30 years of experience in saving memories. Call Geoff Fisher at 0414 644071.

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In our 30-plus years, we have done a lot of family photography in Perth. We have a wealth of experience in making families feel comfortable, and producing photographs of them at their best. We have come to the conclusion that taking family portraits is a very important enhancement for a family’s quality of life, both for now and for the future.

One of the biggest things humans do that animals don’t is tell stories. Storytelling is a Hopkins-32-8_0x10_0-01-APINIMAGEdeep part of every culture. From legends of indigenous cultures that could be thousands of years old, to the neatly-packaged stories we watch on TV and at the theatre, people love stories. One of the best ways to tell and preserve your family’s story is by taking family portraits at least once a year.

It is often said that “time flies,” and most people, especially those who are a bit older, will tell you that 20 years can “disappear” in the blink of an eye. This phenomenon is taken so seriously that entire branches of physics are devoted to time. Some doctors of physics are proponents of a theory that time actually is accelerating because the universe is contracting into a black hole.

We can’t say for certain whether they are right or wrong about the nature of time, but there is one thing that we have heard our customers say over and over: “It seems like yesterday when we were here, getting our first family portrait. Now, the kids are going off to college.”No matter how fast time goes, it is important to preserve your most cherished memories in a way that it tells your family story.

We want to make sure that you can always remember your family at various stages of life, and that you never forget the important moments on your journey through life.Not too long ago, families stayed on the same plot of land for generations. Their lives were spent together, generation after generation, on the same land and in the same town. In this day and age, though, kids leave all too soon. They go to school in different cities. They move away to have careers.

Family portraits preserve your family’s story. Call (08) 6468 5961 for more information.

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In my 35 years of professional photography in Perth, I am often asked questions like, “How do I become a professional photographer,” or “How can I make my pictures look professional?” While I like to be helpful to aspiring amateur photographers, the problem is that there simply isn’t a short answer to either of these questions.

Becoming a Professional PhotographerDiesel_Dog-looks-upPINIMAGE

Becoming a professional photographer, in Perth or anywhere else, is a lot of work, and it takes a special kind of personality and skill set. First, it takes the combination of an artist’s eye, combined with the ability to make people feel comfortable enough around you to relax and let their best shine through for you to photograph. There are plenty of people who are great at being a “people person,” but have no eye or soul for what makes a great picture. Conversely, there are a lot of brilliant artists whose best talent with people is driving them away.

After finding someone who has these two divergent skills, a third skill must be added in: the ability to understand technology and use it to your advantage. I have personally taught many photographers, but many who have the first two traits just can’t understand how to maximise their equipment. A photographer can have the “eye” of Michelangelo, but it is worthless if he or she can’t use the current technology to translate that “eye” to a stunning photograph.

If someone possesses those three qualities, then they have to be teachable and willing to learn. And, of course, they have to be patient, because one does not learn how to become a professional photographer overnight. We are up to six qualities now; those are the people who are on their way to being professional photographers.

From then, it’s a matter of experience. The growth is very similar to the growth from child to teenager to adult. There is no day when you are suddenly a photographer, and no day when you are suddenly an authority. It is gradual and sort of “sneaks up” on you. It seems like one day you are still asking questions about how to be a professional photographer, and the next day it is you who are answering the questions.

On the road to becoming a professional photographer, and then an authority, it is important to become affiliated with the Australian Institute of Professional Photography. You can become an accredited professional photographer by completing an RTO program in photography, or by practising for at least two years. If you are practising but haven’t fulfilled the requirements, you can become an emerging member or a student member.

Once you become a member, you are eligible to earn “points” for awards and achievements, and by submitting your four best prints for judging every year. If you amass enough “points” you can become a Master Photographer, as I am. Once you are awarded Master Photographer status by the AIPP, there is no doubt that you have officially become an authority on taking professional pictures.

A Storehouse of Memories

One of the first things I tell anyone I am training is that, while art, technique, and rapport with people are all very important, the most important thing to remember is this: people aren’t hiring an artist, a technician, or a manager; they are hiring someone to provide a storehouse for their memories.

Many of those who lost their homes in the Queensland floods earlier this year were sad about losing their possessions, but many felt much worse that they lost their family albums going back a century or more. A photo album is a visual family history. A grainy photograph from fifty years ago can bring someone to tears of joy, placing them back in time as though it were happening now.

I have photographed many families through the years, and sometimes, I have had the weighty responsibility of photographing families whose members have life threatening illnesses, and some who have been given finite limits on their remaining time.There is nothing more sad than having a couple who is facing imminent death of one spouse lament that they have never had a meaningful portrait taken in their entire lives. Thankfully, I can work with a heavy heart, and my professionalism takes over. And when the portraits have been finished, I can then share in the joy that they have created for the family.

In essence, professional photography is the art of creating joy by preserving cherished memories and helping them last a lifetime. If you would like stunning portraits from a Professional Master Photographer in Perth, please call 08 6468 5961 today.

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