We take our standing as providers of professional photography in Perth very seriously. Consequently, we are always on the lookout for advances in the field, but also for irresponsible writing that produces false expectations among consumers.

Recently, on a popular computer website, we came upon a blog piece which led readers to believe that they would soon be able to take professional photographs using their iPhones. While we love iPhones and respect what they have done to make 21st century life so much easier than it was in the 20th century, we feel that it is our responsibility to the community to respond to this piece.


Once again, we respect the iPhone. It is a powerful computer that is small enough to hold in your hand, and honestly, we have seen some decent pictures uploaded to Facebook from iPhones. But you aren’t going to see a professional photographer using an iPhone as his main piece of equipment any time soon.

Recently, AppleInsider found a patent that was recently filed by Apple. They found patents for remote lighting hardware, much like that professional photographers use.

The patented devices will allow the iPhone to use optical signals generated by the camera to control flash units. It will also allow the iPhone to control outside, third party lighting devices. After the iPhone takes a primary photograph, it will be analysed by the iPhone, and a notification will appear on the screen, telling the photographer how to find the best angle for the photograph.

Once again, we applaud Apple for its progress in the field and we admire AppleInsider’s vigilance at uncovering information concerning Apple’s next product improvements.

That being said, these improvements are simply not going to enable anyone to take a professional photograph with an iPhone.

First of all, the lens is too small. No amount of digital instruction about how to get the “perfect angle” is going to compensate for the hardware’s shortcomings. Also, while one must have professional equipment to take a professional photograph, the photographer is the determining factor.

It is the experienced, professional photographer who is going to determine how great a shot is. An amateur with an iPhone isn’t ever going to take professional photographs.

Call (08) 6468 5961 for more information.

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In our 35-plus years of providing photography in Perth, we have seen a lot of photographs. Some have been great and some have been bad. We are often asked what amateurs can do to take better photographs. While a full answer detailing all of our experience would probably take 35 years, one thing we can do is provide a list of common mistakes that we see from amateurs.Corporate photography PerthPINIMAGE

Growing Roots

If you want to stand still, you will make a great plant. But if you want to be a photographer, you have to move around. You need to find the best angle, distance and lighting for a shot. That means moving to the left, right, up, down, away and toward. If you stand still, the only way you are going to get a decent photograph is by accident.

Admiring Your Work too Long

Amateur photographers are proud of their work and tend to admire their shots after taking them. Unfortunately, they can miss the best shots because they are busy looking at the ones they just took. Stay alert.

Failure to Keep Camera up while Adjusting Settings

If you want to be a pro, you have to learn how to adjust settings while keeping the camera up to your eye. This means you have to memorise where all of the buttons are. It is a small price to pay for capturing moments you might otherwise miss.

Blocking your Face with the Camera while Giving Instructions

If you have a nice camera, it is going to be big enough to block your face. If you try to give instructions from behind it, your words will be muffled and people might not even know you are talking to them.

Failure to Square Up Your Camera

Your camera must be level while taking a professional picture. If there is a horizon in your photo, it must be level in the picture or it will serve as a distraction. If you can’t do this on your own, outfit your viewfinder with a grid.

“I’ll Fix it Later”

No, you won’t. Do it right the first time.

Bottom line: if you want professional photographs, hire a professional photographer. For the best professional photography in Perth, call (08) 6468 5961.

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As a master of all different types of photo shoots, Fisher Photography also has vast experience with corporate photography with many different companies in the Perth area. This is more of a specialised field, but with 35 years in the photography business, we have it covered.

With the rise of communication in business, well-done portraits for corporate reasons are becoming more and more important for promoting your business and portraying it in a good light.

To have the best portraits possible, there are a few key ideas to keep in mind. By following these guidelines, you will hopefully impress both your clients and your superiors.

The first thing to consider before you actually make the appointment to have your portrait done is the ‘where’ and the ‘what’ of it: where it will be taken, what you will wear. These two things are highly related and are probably the most important aspect of the image you want to portray.

Both of them also depend on what kind of position you have. If you work in an office building and you’re some kind of a manager or office worker, then a more formal look is encouraged such as a business suit. This makes you look more professional.

However, if you are a field worker of any kind, then you might want to consider taking the shoot where you work in an area that looks like where you actually work. For example, if you are in the construction business and your typical uniform is a field outfit and you’d want to wear that uniform, wash it first, of course, and be at a construction site.

The idea behind any corporate photograph is to portray you in your typical business setting, be it in a cosy office or anywhere outdoors.

We can also edit corporate photos; however, we recommend that you keep this at a minimum. Unlike other types of photography, corporate ones are supposed to be more professional, thus keeping any doctored glamour to a minimum is most fitting.

We can, however, fix anything you need and we travel all around Perth to make sure that the photography turns out the best it can be and show you off just right.

For more information and to schedule a corporate photo shoot anywhere, please call 6468 5961.

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In my 35 years of doing professional photography in Perth, there is one question that I am asked more often than any other: “How do you get to be a professional photographer?”

The short, flippant answer that many photographers give is, “Take a lot of pictures.” While experience is definitely a large part of the equation, taking bad pictures over and over again with no direction isn’t going to make anyone a professional photographer.

There are so many factors to consider, including but not limited to: cameras, lenses, lighting, rapport, darkroom techniques and angles. These can all be taught. However, we feel there is one quality above all that makes a photographer good enough to be a professional: an artist’s eye.

We don’t want to “burst the bubble” of any fledgling Perth photographers, but if you don’t have that “eye,” that sense of what makes a truly great picture, the patience to wait for it and the ability to take action once the “shot” is there, you will never amount to anything more than a picture-taker.

As a master photographer, I like to “give back.” Photography has been very good to me over the years; I have spent my life doing the only thing I ever really wanted to do as a profession or as an art. Consequently, I don’t mind offering advice to aspiring photographers. We were all in the position of wanting to be a professional photographer at one point.

In the spirit of “give back” and to help those who are serious about photography find their way, I would like to offer what I believe are the five most important things that you must do to become a professional photographer.

Buy Professional Equipment

If one took commercials and advertisements seriously, it would be easy to think that walking into your favourite small electronics store, dropping a few hundred dollars for a “professional” camera, and buying a few batteries is all you need to take great, professional photos.

I’m sorry, but it simply doesn’t work that way. You will require different lenses for different situations and different lighting for different shots. Some shots will require longer or shorter exposure times than others. Simply put, you must have these professional equipment to be a professional photographer. There is no shortcut here.

Learn from the Masters

I personally train anyone who works for me. Not to brag here, but that means you would be getting mentoring and training from a master photographer–and get paid for it. I always recommend going to a great school, but you should also try to work for a master photographer to learn how to fully utilise what you learn in school by applying it in the field.

If you can find a master photographer to work with, it will steeply accelerate your learning curve and keep you from making a lot of mistakes that you will definitely make on your own, no matter how good you are.

Be Prepared for any Shoot

Both you and your equipment should always be prepared for any photoshoot, whether it is in your studio or at a remote site. You need to know that the equipment you have is right for the situation and you have to know that every piece of equipment is fully functional.

Do you have enough disc space? Do you have batteries? Does all of your lighting work–including your flash unit? Are all of your lenses in order?

Be Personable but Professional

Photographers mention “rapport” a lot. If you don’t have it, every shoot will be an uphill struggle. You must be able to put subjects at ease. Photography doesn’t produce anything that isn’t already there.

The magic of photography is that great photography brings out the beauty that is already in the subject and captures it for all to see. It is nearly impossible to bring out a person’s inner beauty if they aren’t comfortable in your presence.

Take a lot of Pictures

We know that we called this the “flippant” version at the beginning of the piece, but it is important to take a lot of pictures. Then you need to study them; figure out what worked, what didn’t and why. Take copious notes if you need to.

While an artist’s eye can’t be manufactured, someone who loves to take pictures often finds that it was there inside all along, waiting to come out. When it does, you’ll know–and so will anyone you show a picture to.

If you would like to know more or would like to hire a master photographer, call 0414 644071. Experience the difference that a professional photographer can make in capturing your most-cherished memories.

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Being one of the best photographers in the Perth area, I know fully well that capturing those special moments in one’s life on camera can mean the world to those involved. Having been in the business for 35 years, we have experience with shoots of all kinds including maternity, newborn, family and couples.

The latter is a popular one for young couples who are about to get married, just married, or just as a bonding experience to remember their time together.

When preparing for this kind of shoot, there are a few notable things to remember so that you can make the most out of this unique experience.

The first is to decide what kind of clothes you’d like to wear. In a typical shoot, you may use multiple outfits, but picking out those outfits can be a major question.

The idea behind a couple shoot is that you want to coordinate your clothing in some way. That doesn’t mean that you should match exactly what the other is wearing, but rather wear colours that mix well together and complement each other. Clashing colours is the surest way to create spoiled photographs.

A second important thing to keep in mind is that your shoot should exemplify you–both as a couple and as individuals. Now is not the time to try out a new hairstyle or do something out of the ordinary for you because you may not know how that will turn out on the other side of the camera.

That being said, you want to shoot in places or in sceneries that say something about your relationship. Be it casual or formal, you want your photos to show off what you relationship is all about. These photos will last for a long time and you want to make sure that they are exactly what you want. This shoot will be a big event for you as a couple so make it count.

If you are a couple of any age in Perth looking to come together and make memories that last a lifetime, you’ll find no better master of photography than me. To make an appointment for a couple photo shoot, call 0414 644071.

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